Digipacks are vital in the production of a music video because if all goes to plan, this is what the target audience should want to go out and purchase. After viewing the video and seeing the magazine advertisements for the release, the target audience of the product should be buying this. A digipack usually does not contain too many songs and is usually only for the release of a single. The pack will have a design that is spread across six or eight sides and is often quite simple in its design, usually featuring the artist on the cover. There will often be a link between the single name and the illustration used. For example in the above digipack the name is 'Teenage Dream' and the design is quite dream-like in its setting in the clouds and also the slightly wacky costumes they decided to use.
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